Emma Armstrong
Emma on the moorland by a lake, coat open to the wind

Work with me

For women ready to make their mark on the world.

I want women to make their mark on the world. Not by building something that looks like everyone else's, but by creating the thing that's truly theirs.

  • What's the creative thing you keep putting off?
  • Is there a book you've been wanting to write?
  • A rebrand you know is overdue?
  • A business you're ready to take seriously?
  • A difference you're ready to actually make?

If something in you just answered yes, I can help you get there. I simplify it. I build the system around you so you can stay in your creative flow. And I help you feel free enough to put all of your magic into your work and explore what that looks like for you.

Emma in black and white, sitting in a field with her hand to her cheek, smiling

Why me

I've been in business my whole life. I've worked in every part of it and travelled all over the world, and all of that stood me in good stead when I created The Naked Doula. It grew extremely fast into a six-figure brand, known by women around the world.

Along the way I landed two book deals with DK, part of Penguin Random House, and published The Fearless Birth Book and The Fearless Birth Journal. My next book, The Biology of Belonging, is on its way through Curious Cat Publishing, the publishing company I co-founded. It's a home for women who are curious about the world and have a voice to share. I've built large communities across every social media platform, and I've worked with women all over the world, across every niche and every part of business.

But here's what really makes the difference. I see what most people miss.

I don't follow the rules. I look at things from a different angle, I think outside the box, and I bring my intuition and energy into everything I do. Where others see a strategy problem, I'll often see the thing underneath it: the fear, the pattern, the part of you that hasn't been given permission yet. That's usually where the breakthrough is.

This isn't about fitting you into a formula. It's about what matters to you.

Mentorship

For the thing that's been waiting for you to begin.

Want to write a book? Launch an idea? Bring a dream to life? Or do you just want to start being creative again?

This isn't a strategy call with a to-do list at the end. I've walked women through the parts of themselves they'd been avoiding for years. The fear of being seen. The belief that they're not ready yet. The patterns that kept them small, busy, or waiting for permission. We bring all of it into the light, and once you can see it, you can move with it.

And then things move. Books get written. Ideas launch. Projects that sat in drafts for years get finished. Women who were hiding start showing up as themselves.

We work on the outside and the inside at the same time, because they were never separate.

This is for you if you want to

  • Write your book
  • Launch an idea
  • Bring a dream to life
  • Start being creative

Investment

Shaped around you

Every mentorship is different, so get in touch and we'll talk about what you need and the investment.

Contact me for pricing

Your brand, in full

Your soul, turned into a brand you can see, feel and share.

Your brand isn't your logo. It's the feeling people get when they meet your work, and whether that feeling is true to who you actually are.

So we start with you. I take you on a journey into the heart of who you are and what you're here to share, and I capture your essence: your story, your energy, the thing that makes you, you. Then I turn it into a tangible personal brand concept, something you can hold and stand behind.

From there, I create your branding around it. The whole package. Your whole essence, organised together in one place.

What I create for you

  • Your brand concept
  • Colours
  • Logos
  • Imagery
  • Creative direction
  • Voice
  • Typography
  • Social media
  • Content
  • Calls to action

And then, your own Brand Studio

Everything we create lives in your own Brand Studio. It holds your whole brand, plus bespoke spaces for your ideas, information and research, so nothing gets lost and everything is there when inspiration hits.

It's also where your content gets made. Speak an idea, and at the click of a button it's created in your branding, with your imagery, in your voice. Then you spend your time where it matters: editing, refining, making it human, making it you.

I built this for myself first. I used to spend hours on a single post, with half finished drafts everywhere and ideas lost before I could catch them. Now I have the freedom to create and share. That's what I want for you.

  1. Speak itVoice your idea the moment it comes, wherever you are.
  2. It's createdIn your branding, your imagery and your voice.
  3. Share itRefine what matters and put your work out into the world.

Investment

Bespoke to you

Get in touch and we'll talk through your brand journey and the investment.

Enquire about your brand

Curious Cat Publishing

Have you got a book in you, ready to be shared with the world?

Curious Cat Publishing is the publishing company I co-founded. It's a home for women who are curious about the world and have a voice to share. Women owned, women led, and here for the books that speak truth.

If there's a book in you, we want to hear from you.

Get curious.

Visit Curious Cat Publishing
Emma in a camel coat in a mountain valley

Not sure which is right for you?

Send me a message and we'll work it out together.

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